6 Easy Ways to Market Transparently

6 Easy Ways to Market Transparently

We appreciate people we can trust. We are more likely to give them our time. We are far more likely to give them our business.


You want your subscribers to trust you (and give you their time and possibly their business), but they may not know if they can. How can you reassure them?

How to Be Transparent In Your Emails

First, include a valid postal address.

Yes, this is already required by CAN-SPAM, but it also conveys your authenticity. You aren’t afraid to provide your location, so you must be on the level.

And if you do get snail mail from a subscriber, you’ll be able to respond.

Put your face where your mouth is. Include your picture in your emails to put your subscribers even more at ease.
Bonus points if you’re wearing a friendly smile (see below)!

Post a link to your privacy policy on your web form and in your emails. This reassures subscribers that you will keep their information secure.

Provide valid FAQs. If the answers are evasive or vague, alarm bells might go off in your subscribers’ heads.
Answer directly. Answer completely. Answer helpfully. Then provide a way to ask questions you may have missed.
Deliver what you promise.

If you offer a 30-minute Pilates video, there should be 30 full minutes of quality instruction and demonstration. If you link to a how-to guide, the landing page should be that actual guide, not an ad.

Follow through, and you won’t break trust.